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At the beginning of the new year, the 2026 "national supplement" triggered a "renewal" boom in the market, and the sales of automobiles, home appliances and digital products ushered in a "good start". At a 4S store, Ms. Zhou, a car buyer, said that she wanted to take advantage of the national supplement to replace a new car, and she could get a discount of 15,000 yuan. This year's "national supplement" gift package not only benefits cars, but also injects new vitality into the home appliance and digital markets. In the home appliance market, the purchase of 6 types of products that meet the first-level energy efficiency or water efficiency standards can enjoy subsidies at 15% of the sales price, with a maximum subsidy of 1,500 yuan for a single piece. The scope of subsidies for digital products has been expanded to cover four types of products: mobile phones, tablets, smart watches/bracelets, and smart glasses. If you buy a product with a single price of not more than 6,000 yuan, you can get a subsidy of 15% of the sales price, and the subsidy limit for a single piece is 500 yuan. At the beginning of this year, the sales of the digital 3C category doubled year-on-year.
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